PETA | Year of Change

About us

PETA Germany is an affiliate of PETA US, the largest animal rights organisation in the world, with more than 6,5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. We also work on a variety of other issues, including the killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. As an organisation we strive to enable animals to live free and happy lives in accordance with their needs. To achieve this, we work to expose cruelty to animals, inform the public, and advocate for a kind, compassionate, respectful treatment of all animals. PETA acts in the tradition of social justice movements and advocates for the end of speciesism – a human-supremacist worldview that justifies the exploitation or exclusion of living beings based solely on their species. We are working towards an end to the exploitation and mistreatment of and discrimination against animals and strive to establish their rights. Because we fight so hard against the status quo, it is inevitable that we face pushback from those whose practices we criticise. This has never stopped us from carrying out our mission and won’t stop us in the future. If you have any questions, please check out the FAQ section of PETA US.

Our mission

We stop animal abuse. We establish animal rights. We strengthen compassion for animals.

Our motto

Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.