the funding programme supporting the development of animal advocacy groups in Eastern Europe

Our goal is to help animals and spread the word about a cruelty-free lifestyle. With our campaigns and actions, we have been able to spread awareness of cruelty to animals, push for legislative changes, and help win recognition of animal rights as an important social justice issue.

We have been gratified to see in recent years that more and more animal advocacy groups have been emerging throughout the world, especially in Eastern Europe, which was long associated mostly with images of cruelty to animals and was a popular spot for animal-exploiting industries. It is wonderful that effective and professional groups have emerged that have been successful in taking a stand against fur farmers or circus owners, as well as informing the public about animal-friendly choices.

We are also aware of the many difficulties and obstacles that Eastern European groups face. That is why we decided to launch our “Year of Change” programme – the first initiative of its kind aimed solely at supporting the development of animal advocacy groups in the region. By funding this work, we aim to encourage the development of more successful organisations and thereby create a better future for animals across all borders, all around the world.

About the programme

Each year, we will choose three organisations or projects and fund one position associated with each with 1000€ a month for a whole year. These three people will be free to choose their activities and will be able to spend their time working on campaigns, developing their organisations, and engaging in any other activities deemed necessary to achieving the goals set for the year.


The following information is intended to give you a basic idea regarding projects and organizations that our funding is intended for.

Please consider that this funding is intended to tackle the problem of insufficient quantity of paid working hours in the animal rights movement. Our purpose is to give activists a chance to build up their organization.

We are interested in supporting a variety of animal rights projects. However, to make the application process as efficient as possible, we ask you to consider the following principals.

The funding project is intended to fund

  1. Organizations registered as a legal entity and holding non-profit status from EU member states, namely Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia.
  2. Organizations that work towards ending the use of animals for food, clothing, research or entertainment, and promote a cruelty free lifestyle
  3. Organizations which developed basic structures, set work goals and developed a plan to reach them.
  4. Organizations that seek systemic or individual change to reach their goals.
  5. Organizations working both on single-issue as well as other forms of campaigns.
  6. The sustainable development and growth of organizations.

We are unable to fund the following projects:

  1. Organizations pursuing goals contrary to PETA’s values and mission statement and/or that involve any form of using animals.
  2. Organizations that benefit from animal exploitation.
  3. For-profit organizations/projects.
  4. We intend to specifically fund working hours for activists in organizations. That is why we are unable to fund equipment such as computers, tablets, offices or any other equipment.
  5. Activists who are not working with an organization registered as a legal entity and/or without a non-profit status.

About us

PETA Germany is an affiliate of PETA US, the largest animal rights organization in the world, with more than 6,5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, , and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

Our values and mission statement

Our mission

We stop animal abuse. We establish animal rights. We strengthen compassion for animals.

Our motto

Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.