The Funding Programme Supporting the Development of Animal Advocacy Groups in Eastern Europe

For decades, PETA has been using campaigns and other actions to spread awareness of cruelty to animals, pushing for legislative changes, and helping win recognition of animal rights as an important social justice issue. Our goal is to help animals and persuade people around the world to adopt a cruelty-free lifestyle. PETA does not have affiliates or employees in most countries, so existing PETA offices try their best to support the animal rights work in countries located in their geographical proximity. PETA Germany supervises the group’s cooperation with countries located in Central and Eastern Europe. In 2017, we created the Year of Change grantee programme for projects developed in these geographical areas in order to support them in establishing sustainable animal rights work as well as to foster cooperation between PETA and other organisations.

We have been gratified to see that in recent years, more and more animal advocacy groups have been emerging throughout the world, especially in Eastern Europe. Bans are being passed on various animal agriculture practices (such as fur farming) in countries in Western Europe, so many businesses are moving their production farther east, where such bans have not yet been put in place. This and other factors have made countries in Eastern Europe a popular spot for animal-exploiting industries.

It’s wonderful that effective and professional animal rights groups have emerged – they’ve been successful in not only taking a stand against animal exploitation in its various forms but also actively informing the public about animal-friendly choices and promoting a cruelty-free lifestyle. In some of these countries, the organisations have achieved important bans on abusive and exploitative practises and other victories – so that the countries have become some of the first in Europe to vote on and implement animal-friendly changes.

We are also aware of the many difficulties and obstacles that Eastern European groups face. This is why we decided to launch our Year of Change programme – the first initiative of its kind, aimed solely at supporting the development of animal advocacy groups in the region. By funding this work, we aim to encourage the development of more and more successful organisations, thereby creating a better future for animals across all borders, all around the world.

About the programme

Each year, we will choose three organisations or projects and fund one position associated with each with 1000€ a month for a whole year. These three people will be free to choose their activities and will be able to spend their time working on campaigns, developing their organisations, and engaging in any other activities deemed necessary to achieving the goals set for the year.


The following information is intended to give you basic information about projects and organisations that our funding is intended to support.

Please consider that this funding is meant to tackle the problem of an insufficient number of paid working hours in the animal rights movement. Our purpose is to give activists a chance to build up their organisations.

We’re interested in supporting a variety of animal rights projects. However, to make the application process as efficient as possible, we ask you to consider the following principles.

The project is intended to fund the following:

  • Organisations holding non-profit status, and are animal advocacy organizations by definition in their by-laws, and are registered as a legal entity in one of the following 31 countries in Central and Eastern Europe, including the Balkan peninsula as well as the Caucasus and the Baltic regions: Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Cyprus, Estonia, Georgia, Gibraltar, Greece, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldavia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, or Ukraine.
  • Organisations that work towards ending the use of animals for experimentation, food, clothing, or entertainment and promote a cruelty-free lifestyle
  • Organisations which have developed basic structures, set work goals, and developed a plan to reach them
  • Organisations seeking systemic or individual change to achieve their goals
  • Organisations working on single-issue campaigns as well as other types of campaigns
  • The sustainable development and growth of organisations

We are unable to fund the following:

  • Organisations that are not registered as animal advocacy orgainzations according to their by-laws
  • Organizations that are not legal entities
  • Organisations pursuing goals contrary to PETA’s values and mission statement or using animals for human purposes in any way
  • Organisations that benefit from animal exploitation
  • For-profit organisations or projects
  • Equipment such as computers, tablets, offices, etc. (as we intend to fund only working hours for activists in organisations)
  • Activists who are not working with an organisation registered as a legal entity or without a non-profit status

About us

PETA Germany is an affiliate of PETA US, the largest animal rights organization in the world, with more than 6,5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, , and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

Our values and mission statement

Our mission

We stop animal abuse. We establish animal rights. We strengthen compassion for animals.

Our motto

Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.