Our goal is to help animals and spread the word about a cruelty-free lifestyle. With our campaigns and actions, we have been able to spread awareness of cruelty to animals, push for legislative changes, and help win recognition of animal rights as an important social justice issue.
We have been gratified to see in recent years that more and more animal advocacy groups have been emerging throughout the world, especially in Eastern Europe, which was long associated mostly with images of cruelty to animals and was a popular spot for animal-exploiting industries. It is wonderful that effective and professional groups have emerged that have been successful in taking a stand against fur farmers or circus owners, as well as informing the public about animal-friendly choices.
We are also aware of the many difficulties and obstacles that Eastern European groups face. That is why we decided to launch our “Year of Change” programme – the first initiative of its kind aimed solely at supporting the development of animal advocacy groups in the region. By funding this work, we aim to encourage the development of more successful organisations and thereby create a better future for animals across all borders, all around the world.